This is how a brand wakes up:
strategic services that help you find direction, clarity, and momentum to grow.
SHAKE-UP
The initial shake-up: we define your brand strategy
What is it?
Service to build your brand’s strategic platform — the document that defines who you are, how you speak, and how you make communication decisions.
Who is it for?
For new or redefined brands; teams with disconnected messages; businesses that need to stand out and make decisions with clarity.
How does it work?
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Briefing meeting
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Research + development of the strategic platform
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Delivery session (presentation + Q&A)
What do you get?
A strategic platform that includes:
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Core idea / territory
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Insight and guiding concept
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Narrative and key messages
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Brand definition (who the brand is / who it speaks to)
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Tone, voice, and communication guidelines
What’s not included?
Channel management, paid media, content production, or community management.
What result are you buying?
Faster decisions, coherence across all touchpoints, and a clear differentiation.
OPEN EYES
We open our eyes to what’s not working in your execution.
What is it?
Focused sessions to review and apply your brand platform (or an existing strategy) across channels, messages, campaigns, or specific decisions.
Who is it for?
Brands that already have a platform (developed by Happy Business or their own) and want to validate or adjust how they’re applying it; or those that need expert guidance at a key moment (launch, campaign, change of focus).
How does it work?
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Preliminary review of materials
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Work session (team or 1:1)
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Summary of agreements and recommendations
What do you get?
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A short document with concrete recommendations
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Agreed-upon decisions and execution priorities
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Feedback on tone and messaging by goal or channel
What’s not included?
Channel management or operations, content production, or media buying.
What result are you buying?
Proper application of your strategy, less rework, and greater clarity in execution.
PULSE
Keeping your brand’s consistency alive, month after month.
What is it?
Monthly support as your brand strategist for a set number of hours. It can start with the development of your brand’s strategic platform and continue with ongoing follow-up.
Who is it for?
Brands that need continuous strategic support without hiring a full-time role.
How does it work?
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A set number of hours per month
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Review meetings
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Follow-up on key tasks and deliverables
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Coordination with your team
What do you get?
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Regular review and decision meetings
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Feedback and adjustments on critical materials
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Ongoing follow-up on platform implementation and monthly priorities
What’s not included?
Day-to-day channel operations, content production/editing, or media buying.
What result are you buying?
Sustained coherence and faster decision-making, month after month.
BOOST
Strategic support when your agency needs extra muscle.
What is it?
I join your team as a strategist for pitches or high-demand projects.
Who is it for?
Agencies that need strategic reinforcement without expanding their staff.
How does it work?
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Brief
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Research + strategic platform development
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Final presentation
What do you get?
A strategic presentation for the pitch or project (approach, narrative, defense arguments), tailored to the agency’s needs.
What’s not included?
Production, media buying, or day-to-day management of the final client.
What result are you buying?
A clear, defensible, and differentiated proposal — with fewer feedback rounds.