What an awake brand looks like:
strategy turned into action.
Service: Pulse
Duration: 1 year
Location: Colombia and USA
El Market Colombia
From a chaotic storefront to a digital ecosystem with its own voice
The challenge
Unify the in-store and digital experience, attract travelers to the point of sale, and organize communication to grow without improvising.
The strategic decision
Bring the store’s personality into the digital ecosystem with an overarching concept; useful content (Spanish/English), clear pillars, and channel-specific rules; treat e-commerce as a standalone point of sale, not an accessory.
What we delivered
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Core narrative: the brand’s personality translated to digital.
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Content platform: defined pillars, intents, and formats.
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Channel guidelines: what goes in each channel and how it should sound.
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Audience definition: traveler profiles and conversation focuses.
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E-commerce role: positioned as its own point of sale.
Impact
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Clearer decisions on what’s in and what’s out.
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Stronger coherence between store and digital channels.
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More active community (IG at ~38.6k followers to date).
SURA Foundation
From isolated pieces to a regional narrative with a clear purpose
The challenge
Unify the Foundation’s digital voice across several countries and project its social impact with clarity and coherence.
The strategic decision
Design a content strategy that positioned the Foundation as a benchmark in educommunication and transparency—integrating cultural, educational, and sustainability initiatives into a common narrative of social transformation.
What we delivered
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Core narrative: the Foundation as a social actor that inspires and mobilizes.
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Audience architecture: NGOs, partners, citizens, and beneficiaries.
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Content platform: thematic pillars (education, culture, sustainability).
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Country guidelines: regional coherence with local voices.
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Transparency criteria: clear formats for accountability.
Impact
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A consolidated strategy with a cohesive regional narrative.
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Applications to the #PensarConOtros (#ThinkingWithOthers) program grew by 36%, with participation from 11 countries.
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Increased recognition and stronger connection within the Ibero-American cultural network.
Service: Shake-up
Duration: 1 month
Location: Colombia, Mexico & Chile
Por tODoS (CAF + PNUD + Detonante)
From an institutional alliance to a citizen movement
Service: Shake-up
Duration: 1 month
Location: Latin America
The challenge
Connect the SDGs with Latin American audiences — in a region where the digital conversation is nine times larger in English than in Spanish.
The strategic decision
Launch El Cambio Posible as a cultural and digital movement — a docuseries, social media campaigns, and cultural activations that make the Sustainable Development Goals (SDGs) tangible in everyday life.
Build an omnichannel ecosystem (docuseries, campaigns, events, and website) to bring the SDGs into people’s daily lives and spark participation with #ElCambioPosible.
What we delivered
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Core narrative: SDGs told through people and real projects — not institutions.
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Content platform: verticals and channel guidelines (web, IG, YouTube, TikTok, press, radio, events).
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Campaign toolkit and calls to action to educate, inspire, and mobilize.
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Launch and distribution plan aligned with #Act4SDGs (trailer + derivative content).
Impact
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A coherent narrative among three institutional partners and multiple audiences.
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Greater clarity in communicating the citizen and collective role in driving change.
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Consistent, actionable messaging across all communication channels.
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Sustained social presence on IG (public profile with ~21.6K followers).
Somos Colectiva
From an inspiring community to a brand with strategic direction
The challenge
Somos Colectiva started as a content platform focused on feminism and culture — with a strong community but no clear strategy to sustain growth or monetize without losing its identity.
The strategic decision
Redefine its positioning, purpose, and narrative by organizing its media ecosystem and creating a sustainable content plan that would allow the brand to grow without diluting its essence.
What we delivered
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Brand positioning and core narrative.
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Channel map and communication guidelines.
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Content platform: themes, styles, and conversation pillars.
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Monetization strategy: new lines of action and commercial content without losing coherence.
Impact
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Sharper focus and consistency across messages.
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Sustained organic growth (+17.8k followers on IG).
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New content and collaboration lines that opened income opportunities.
Service: Pulse
Duration: 2 years
Location: Colombia
SalvaVida Beer
Service: Boost
Duration: 1 month
Location: Honduras
From a heritage brand to a symbol that speaks the language of its people again
The Challenge
Reverse the decline in volume and stand out in a saturated category by reconnecting the brand with Honduran national pride.
The Strategic Decision
Reposition SalvaVida as the "lifeline of Honduran identity" — where its historic flavor becomes the emotional link between everyday life, culture, and football.
What we delivered
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Brand strategy platform: purpose, narrative, and tone.Core narrative: SalvaVida as a symbol of Honduran identity.
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Communication territories: history, national pride, everyday rituals, and football.
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Campaign concepts: Independence Day, 110th Anniversary, and World Cup 2026.
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Activation calendar: roadmap of cultural and sports milestones.
Status
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Brand strategy platform ready to guide the brand’s evolution toward a more current, relatable, and regionally resonant positioning.
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The new guidelines are expected to strengthen the emotional connection with Honduran consumers and reinforce SalvaVida’s cultural relevance.